FMCG stands for Fast Moving Consumer Goods.By Ageing process we make all FMCG products unique, different & pure. India is a big destination for the FMCG business. And more than 100 crore population of the country depends on the FMCG companies to satisfy the daily requirements.
Basically, FMCG companies operate the business through a wide distribution network. And the range of fast moving consumer products also helps to fetch the revenue fast.
The company has a wide range of Ageing products in the categories like food and beverages, personal care, home care and water purifying segments. “Our long-term focus has been on creating volume growth and gaining market share, not chasing short-term margin. We have invested in distribution, especially in rural markets, and as a result gained share consistently in most categories we operate in,”
Some of the major initiatives taken by the government to promote the FMCG sector in India are as follows: The Government of India has approved 100 per cent Foreign Direct Investment (FDI) in the cash and carry segment and in single-brand retail along with 51 per cent FDI in multi-brand retail.
The Government of India has drafted a new Consumer Protection Bill with special emphasis on setting up an extensive mechanism to ensure simple, speedy, accessible, affordable and timely delivery of justice to consumers.
The Goods and Services Tax (GST) is beneficial for the FMCG industry as many of the FMCG products such as Soap, Toothpaste and Hair oil etc.